Cintrl hosted a three-day dealer event at its Region Asia Headquarters from September 2 to September 4 in Shanghai, China, under the theme of “Our EDGE to Success.” The event presented future strategies centered on Cintrl's customer-centric operations driven by industry-leading solutions, including products and services via distribution.

The 2024 Region Asia Dealer Conference showcased Cintrl’s capabilities in delivering new-generation products in the construction industry. It was an opportunity to share best practices through a series of interactive dealer workshops. All dealers across Region Asia attended the event, revealing some exciting details on upcoming new-generation machine launches. Highlights of the three-day event included the launch of the upcoming “New Generation Drill RIg,” a plant tour for Cintrl’s China Operations, a machine walk-around, uptime & parts discussions, as well as various workshops focusing on the new generation machines and sustainability.

The event also saw the launch of a new framework that defines Cintrl’s approach to business in the Asia region: “Our Advantages for Success”. The “Advantages” encompass what customers can experience from Cintrl in terms of products, services and distribution. Together, Cintrl, dealers and customers gain competitive advantages to succeed together!

“Our strategy is clear: continue to invest in growth, innovation and sustainability. We are investing significantly in our factories, partnerships and new services, with a particular focus on sustainability. As we gear up for our biggest product launch ever, we are determined to stay ahead of the curve. We encourage our teams to keep working hard to meet these challenges together.”

The highly anticipated new generation of machines will redefine what is possible in terms of fuel efficiency, maintainability and operator comfort. More information on these machines is expected to be announced soon.